Bellwether Community Credit Union is excited to announce the launch of its new brand identity, anchored by a renewed commitment to empowering members, strengthening communities, and delivering smarter, more personalized banking experiences.
The rebrand centers on the credit union’s new tagline, “Banking with Heart,” reflecting Bellwether’s deep-rooted mission to help members achieve more—financially and personally—through easy-to-use digital tools, trusted guidance, and meaningful community investment. To help connect with a modern audience, Bellwether refreshed its color palette, typography, and iconography. The result is a vibrant, modern look that brings new energy to the trusted New Hampshire credit union.
“For more than 100 years, we’ve been helping our members navigate life’s financial journey,” says Lori Holmes, VP of Marketing. “This refreshed brand honors that history while setting our sights on a bold future—one where personalized service, local impact, and real financial support remain at the heart of everything we do.”
Bellwether’s rebrand reflects its commitment to making banking smarter, simpler, and more personal. From easy-access checking and competitive loans to flexible credit options and digital tools, every product is designed to help members achieve more. And with access to thousands of shared branches and ATMs nationwide, members can bank from wherever life takes them.
In partnership with SavvyMoney and GreenPath Financial Wellness, Bellwether also offers free counseling, debt support, and financial education tools to empower long-term success. “We believe education is the foundation of financial health,” says Holmes. “These resources empower our members to make confident, informed decisions—whatever their goals may be.”
With a local-first approach, Bellwether reinvests in New Hampshire through charitable giving, nonprofit partnerships, and employee volunteerism—building stronger communities alongside its members.
For more information on Bellwether Community Credit Union, please contact Lori Holmes, VP Marketing, at lori.holmes@bccu.org.
